Meet AMA, the queen of breakfast baskets!

“Shift your mindset! You want to start a business? Go for it,there are soo many people in that same business so you are scared yours wont pick up?”

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February 18 was approaching and I was busy making my calculations for the week. Charley! my financial plan for the week had been shaken by an unplanned emergency expenditure so the birthday I had planned for hubby was close to experiencing some budget cuts. Before you regard me as p3p3i please know that all members of my family have birthdays in the first quarter of the year so I plan o but the Devil also plans for me….lol

Anyways I was sitting and cracking my brain on how to be creative on a budget till I saw a friend’s status with Ama’s breakfast basket she had received on her birthday. I quickly zoomed and took the contact to make inquiries on the price to assess if it was aligned with my budget na being a startup entrepreneur no be easy! I must say her response was fast and professional. Her response however was above my budget so I proceeded to let her know I was working with a budget and I thanked her for her patience. She reverted much to my surprise asking of my budget and eventually working something out within my budget. As for the thanks I poured out to her, it was like the rain that flooded during Noah’s time! As if that was not enough, she even added a card to the basket (Mind you the card also comes at a cost!).

She kept me updated on the status and delivery and I didn’t even have to call her to confirm if everything was as planned. Some vendors, you and I know won’t give you this service especially when you are paying less than the price.

That is how I came to meet Hemaas.A.M. and today she is willing to share her story with me and hopefully motivate you too!


Tell us about the person behind Hemaas_A.M.

The person behind Hemaas_A.M. is a young lady called Nana Ama Hemaa Amoah,who created a new business, bears most of the risks and enjoys most the rewards.

Meet Ama!

What do you do for fun?

I love to travel and visit new places especially restaurants for food tasting and also personally see how they attend to their clients (Just so i can pick one or two and add to mine)……lol

What birthed this business?

Breakfast is my favorite meal of the day! and back in the University I will always make breakfast for my friends in the hostels. Somewhere along the line when I left the banking sector (so stressful), my closest friend who passes as my hand bag and sister Afia Twum Ampofo told me to start a breakfast business, I was so reluctant initially but she urged me on and guess what? Her office was the first sampling point, lol and booom.! The 1st of March 2017 I introduced it.
Hemaa (was derived from my middle name) a.m (morning), hence hemaa”s a.m.

I will forever be indebted to her.

Out of curiosity, what made you decide to work with my budget?

Hahaha, I always don’t like it when the client’s budget doesn’t match up with ours, ideally I feel there are soo many of us in this business so for you to come to me and my team, it’s a blessing and privilege so I will help in any way I can. I actually take up some cost which i don’t end up getting back as profit, but I always say without my clients I won’t have reached this far. Also its just a hobby and don’t see it as running a business.

Do you operate this full time or in addition to a 9 to 5 work schedule?

Yes!full time with my 9-5 day job and school as well.
I work with Passion Air as a database administrator, it’s a domestic airline, we fly Accra-Kumasi, Accra-Tamale and we do charter flights as well. We will start flying to Takoradi soon.
(This one dieee free advert for Passion Air.lol)
I am currently studying International Relations online with Queen Mary University UK.
I am able to make time in my day no matter how busy I am just to research or attend webinars online from my school to help me with my assignments.

What is a typical day for you like?

A typical day for me, I pray and do my devotion in the mornings. I prepare all basket orders with so much love and make sure they leave the location before 7am to avoid traffic so clients get it early and enjoy since its breakfast.
Currently I do not have help,my mum helps when I’m overly booked
I believe we will expand in the next few years.

Ama giving pancakes to kids at a party

What are some of the challenges you encountered in running this business and how did you overcome them?

Hmm..
I will list a few:

  1. When clients make orders and their phones will be off on the day of delivery….. lol. Our drivers will have to wait for hours and clients don’t even see the need to apologize, but I compensate the drivers (that’s me losing money, but it’s better than going back and forth with a client, it never ends well lol). Henceforth I have decided to take alternative numbers, so if we can’t reach the client we can reach the next in line.
  2. Keeping up with the market trends: I always have to come up with something innovative just so I can stand out from all other businesses who do the same business as me, it makes me unique and gives me more clients. It can be hectic but I love my clients so I always have to do something for them.

What advice do you have for people who are scared to venture into entrepreneurship?

I will say, “Rome was not built in a day.”
Shift your mindset! You want to start a business? Go for it, there are soo many people in that same business so you are scared yours wont pick up? There is someone for everybody, brace yourself and move it!!! Strangers will be your best clients, friends don’t do much when you own a business, forget them, with God as your anchor you will excel (if it’s a food business like mine, get in touch and lets share ideas).

How do people get in touch with you to order your beautiful breakfast baskets?

Via Instagram-hemaas_a.m
Via Twitter-@hemaas_am
Via Whatsaap-0267717950
Our website is in the pipeline,wait on it !!
To end my story, in the end hubby knew I was so broke and did not expect any gift from me so he was pleasantly surprised. The unfortunate thing is that before we could take a pic to send to Ama, his work colleagues had already done justice to his breakfast.
Thanks for making time Ama and I am sure our readers have picked a lesson or two from you.
Hahaha thank you soo much for the feedback and I’m glad we put a smile on hubby’s face..
Thank you for having me on the blog as well. Bless you!!!


Place an order with her to keep growing her dream. Let’s support a queenpreneur!

Don’t keep this inspirational story to yourself, share with your friends!

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Check this out! Guest Post: A minimalist loves Fashion!

Do you have a parenting story or tip to share? Do you know any Entrepreneur with a story that can inspire others? Get in touch with OMT by sending your story to omtsdigest@gmail.com

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